Workflow
Schedule a call to discuss project details. Gather information on vision, audience, objectives. Schedule a call to discuss project details. Gather information on vision, audience, objectives.Schedule a call to discuss project details. Gather information on vision, audience, objectives.
Discovery
We began by studying the Xaman platform in detail — exploring its functionality, user experience, and the broader XRP Ledger ecosystem. This deep dive allowed us to identify the wallet’s core differentiators: secure self-custody, DeFi accessibility, and smooth NFT integration. Understanding these strengths helped us define the video’s focus and ensure alignment with the brand’s message.
Concept Development
With the insights from our research, we developed a concept centered on clarity, security, and innovation. The visual approach highlighted the modern, minimalistic interface of Xaman, while the narrative simplified advanced features like blockchain transactions and digital asset management. Our goal was to make the platform’s benefits instantly clear and relatable to the target audience.
Animation
Once the design direction and storyboard were approved, our team moved into production. Using clean UI-based animations, seamless transitions, and a cohesive color palette, we brought Xaman’s story to life. The animation emphasized smooth user experience and cutting-edge technology, resulting in a polished, professional explainer video that effectively communicates Xaman’s value and usability.
