Workflow
Schedule a call to discuss project details. Gather information on vision, audience, objectives. Schedule a call to discuss project details. Gather information on vision, audience, objectives.Schedule a call to discuss project details. Gather information on vision, audience, objectives.
Discovery
We started by analyzing how Lurkr collects, verifies, and ranks crypto signals across Discord and Telegram channels. This exploration revealed the platform’s biggest strengths: real-time signal aggregation, performance tracking for alpha callers, clear trend monitoring, and actionable alerts. These insights helped us define the narrative direction and ensure the video fully reflected the platform’s value for active traders.
Concept Development
With a strong understanding of Lurkr’s functionality, we crafted a concept focused on speed, accuracy, and control. The visual narrative highlights the contrast between chaotic, overwhelming signal streams and Lurkr’s organized, data-driven interface. To make the complex workflow easy to follow, we used a clean structure supported by modular UI elements, bold graphics, and dynamic data movement — all designed to resonate with crypto traders who rely on fast, reliable insights
Animation
After finalizing the storyboard and styleframes, we moved into production. The animation style is energetic and bold, mirroring the intensity of the crypto market. Through sharp transitions, data-centric motion, and high-contrast UI animations, we showcased how Lurkr filters noise, ranks alpha providers, and delivers actionable alerts. The result is a polished, impactful explainer video that communicates the platform’s core value in a visually striking and engaging way.
