CMOspot

Explainer Video

Saas

B2B

Overview

CMOspot supports fast-growing businesses in scaling smarter by providing flexible, hands-on marketing leadership. Acting as an integrated team member rather than an external agency, CMOspot enables companies to stay lean, adapt quickly, and achieve sustainable growth through tailored marketing strategies. The company approached us to create an explainer video that would clearly communicate this unique approach and showcase the tangible benefits for founders and growth teams.

Project Details

Role & Scope

Our team managed the full production of the explainer video, from research and concept development to design and animation. The objective was to highlight CMOspot’s strategic, hands-on approach in a visually engaging way, demonstrating how it helps businesses achieve both short-term wins and long-term growth.

Tools Used:

Figma

After Effects

Duration:

Design

6 days

Aniamtion

6 days

Complete in

12 days

Workflow

Discovery

We began by analyzing CMOspot’s services, business model, and target audience. Understanding how the platform integrates with clients’ teams allowed us to identify the key aspects to emphasize: strategic flexibility, measurable growth, and actionable marketing leadership. This insight shaped the narrative and visual focus of the video.

Concept Development

Using these insights, we developed a concept that combined clarity with energy. The design approach reflected a modern, minimalistic aesthetic, while the script translated the value of embedded marketing leadership into a concise, compelling story. The goal was to make CMOspot’s impact tangible and relatable to business leaders seeking a strategic partner.

Animation

After finalizing the storyboard and visual direction, our team brought the concept to life through animation. Smooth transitions, clean motion graphics, and purposeful pacing emphasized CMOspot’s ability to balance immediate results with sustainable growth. The final video delivered a polished, professional product that clearly communicated the platform’s value to its target audience.

Clients words

Tessa Scordio

”

Nikita and his team are extremely talented at creating UI designs and animations! They were easy to work with and brought a lot of great ideas to the project. Overall they did a fantastic job and my client was super happy!!!

“

HAVE A PROJECT IN MIND ?