Workflow
Schedule a call to discuss project details. Gather information on vision, audience, objectives. Schedule a call to discuss project details. Gather information on vision, audience, objectives.Schedule a call to discuss project details. Gather information on vision, audience, objectives.
Discovery
We explored how users interact with Ria’s platform, identifying the core benefits: fast and secure transfers, intuitive user experience, and multi-service capabilities. These insights guided the narrative to focus on simplicity, trust, and global connectivity, ensuring that the story would resonate with audiences across regions and devices.
Concept Development
Based on discovery, we developed a concept centered on ease of use and connection. The narrative contrasts the complexity of global transactions with Ria’s seamless, intuitive experience. Visual storytelling combines warm, inviting graphics, smooth transitions, and clear UI-style elements to guide users through sending money, paying bills, and managing everyday financial tasks.
Animation
After finalizing the storyboard and styleframes, we produced animations for multiple formats — including full-length explainer videos, short social clips, and mobile app-specific versions. The visual style is approachable and friendly, using smooth motion, clear text overlays, and dynamic transitions to highlight Ria’s features. The result is a versatile set of videos that communicates Ria’s global services and simplifies financial transactions for a wide range of audiences.
