Energy Hire

Explainer Video

SaaS

B2B

Overview

Energy Hire delivers expert recruitment solutions tailored specifically to the energy industry, helping companies streamline the hiring process and connect with top talent. The company approached us to create a marketing video that would clearly communicate the value of their Recruiting as a Service program and position it as a compelling solution for energy sector employers.

Project Details

Role & Scope

Our team handled the full production of the marketing video, including research, concept development, design, and animation. The goal was to transform a simple demonstration into a polished, engaging video that effectively showcases Energy Hire’s expertise and program benefits.

Tools Used:

After Effects

Figma

Duration:

Design

5 days

Aniamtion

5 days

Complete in

10 days

Workflow

Discovery

We began by analyzing Energy Hire’s Recruiting as a Service offering and understanding the pain points of its target audience. This research allowed us to identify the key advantages to highlight: efficiency, access to top-tier talent, and a streamlined hiring process. These insights guided the narrative and visual approach of the video.

Concept Development

Based on our findings, we developed a concept that emphasizes clarity, professionalism, and engagement. The visual style reflected Energy Hire’s brand identity, while the script translated the program’s features into a concise, relatable story. The aim was to communicate how the service simplifies recruitment and adds tangible value to energy companies.

Animation

After finalizing the storyboard and design, our team brought the concept to life through smooth motion graphics, synchronized voiceover, and dynamic visuals. Iterative feedback and close collaboration ensured a polished, brand-aligned final product. The resulting marketing video clearly demonstrates Energy Hire’s expertise, effectively engaging potential clients and driving interest in the Recruiting as a Service program.

Clients words

Steve Winkler

”

Nikita and Impact Frames represents themselves well. I was pleased with each step of our first project. They're great communicators. They can interpret feedback to implement creative changes properly and quickly. The first video we created together earned the praises of some tough critics. I plan to work with Impact Frames again. I rarely give 5 stars across the board, it takes a lot to impress me. To me, customer service comes first. If that's missing, it doesn't matter how great the work might be. In Impact Frames' case, they were engaged, worked efficiently, were helpful, resourceful, and also delivered a great product. My expectations will increase on future projects with Impact Frames. I've recommended them to others already.

“

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