Typewise

Explainer Video

SaaS

Overview

**Typewise** is an AI-powered customer service platform designed to eliminate repetitive support tasks, allowing teams to respond faster without losing the "human touch." Having evolved from an award-winning keyboard app with 2 million downloads, Typewise now focuses on enterprise-level efficiency - helping support agents fetch data from legacy systems, automate complex workflows, and manage seamless handoffs between AI and human representatives. Typewise approached us to create a high-impact explainer video that demonstrates their "Human-in-the-Loop" philosophy. The goal was to show how their AI handles the "busywork" of support operations while ensuring complex cases are transitioned smoothly to human judgment.

Project Details

Role & Scope

Our team managed the end-to-end production, including research, scriptwriting, visual concepting, and final motion design. The primary objective was to position Typewise as an enterprise-ready solution that bridges the gap between rigid legacy systems and modern, automated customer experience (CX) workflows.

Tools Used:

Figma

After Effects

Duraion

Design

14 days

Animation

14 days

Complete in

28 days

Discovery

We delved into the Typewise ecosystem to highlight its unique selling points: omnichannel integration, the ability to pull data from outdated legacy systems, and the "smart handoff" feature. By analyzing the common pain points of support leads, we structured a narrative that moves from the chaos of high ticket volumes to the organized efficiency of an AI-augmented workflow.

Concept Development

The creative concept centers on the promise of "faster resolutions and more human moments." The narrative follows a specific ticket lifecycle: an incoming request enters an omnichannel inbox, the AI automates the initial repetitive steps, a human expert steps in for a nuanced edge case, and the AI finally resumes to close the ticket. We used clean UI motion and workflow diagrams to make these complex technical processes feel intuitive and accessible.

Animation

The visual style was built around a polished, enterprise-SaaS aesthetic. We focused on fluid UI transitions and lightweight metric callouts to emphasize speed and reliability. By using modular interface elements, we were able to demonstrate the AI’s interaction with the inbox and legacy databases in a way that feels modern and high-tech, yet simple to navigate.

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Nikita did an outstanding job on our video project. The script was well-crafted, iterations were smooth and responsive to feedback, and the final result was modern, visually impressive, and high-quality. I’d gladly work with Nikita again.

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