Token Metrics

Explainer Video

Crypto

Overview

Token Metrics, a cryptocurrency investment research firm leveraging AI, machine learning, and expert analysis, approached us to create an explainer video. The goal was to showcase the platform’s capabilities and attract a broader user base by clearly communicating its unique features and value.

Project Details

Role & Scope

Our team was responsible for the full production of the explainer video, including research, concept development, design, and animation. The project scope included understanding the platform’s functionality, crafting an engaging narrative, and delivering a visually appealing and informative video.

Tools Used:

Figma

Affter Effects

Duration:

Design

4 days

Aniamation

5 days

Complete in

10 days

Workflow

Discovery

We began by delving into the Token Metrics platform, analyzing its features and tools to understand its value proposition. Additionally, we researched the target audience to identify key pain points and user needs. This allowed us to pinpoint the platform’s core functionalities that needed emphasis in the video.

Concept Development

After identifying the most impactful features, we developed a design approach that combined clarity and engagement. The visual style was crafted to resonate with a tech-savvy audience, while the narrative focused on simplifying complex concepts, such as AI-driven insights and cryptocurrency analytics, into easily digestible content.

Animation

Once the design and storyboard were finalized, our team brought the concept to life through animation. Using dynamic transitions and clean motion graphics, we highlighted the platform’s innovative features and user-friendly interface. The final video delivered a professional, polished product that effectively communicated the value of Token Metrics and engaged its audience.

Clients words

Maria Shen

Co-founder

“The explainer video they created for us was a game-changer! It communicated our product so clearly and boosted our customer inquiries significantly.”

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