Goodfact

Explainer Video

SaaS

Overview

Goodfact, an AI-powered platform for lawyers, approached us with a project to create an explainer video. The goal was to showcase how their product transforms document-heavy workflows into clear, detailed chronologies, helping lawyers quickly navigate evidence and gain clarity on critical case facts.

Project Details

Role & Scope

Our team was responsible for crafting a modern and engaging explainer video that balanced simplicity with a trendy design. The challenge was to communicate the platform's benefits effectively while maintaining a professional tone that resonated with the legal audience.

Tools Used:

Figma

Affter Effects

Duration:

Design

3 days

Aniamation

2 days

Complete in

8 days

Workflow

Discovery

We started by understanding the needs of lawyers and how Goodfact could improve their workflow. By focusing on the platform's ability to turn complex document dumps into accessible insights, we identified key features to highlight. This insight informed our design and storytelling approach, ensuring the video would connect with its audience.

Concept Development

The video concept focused on clarity and sophistication. We used bright yet complex colors, minimalistic icons, and clean separations to visually represent the product's advantages. Background color shifts subtly segmented the information, making the narrative flow seamlessly. The design maintained a balance between modernity and professionalism, appealing to lawyers while demonstrating the platform's innovative edge.

Animation

To infuse the video with energy and originality, we employed a bounce effect in the animation. This approach added a dynamic rhythm, reflecting the platform's ability to speed up and simplify legal workflows. The smooth transitions and lively pace ensured an engaging viewer experience, leaving a lasting impression of the product’s efficiency and value

Clients words

Maria Shen

Co-founder

“The explainer video they created for us was a game-changer! It communicated our product so clearly and boosted our customer inquiries significantly.”

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