Spur

Lottie Animation

Project Details

Initial Exploration

With no strict visual guidelines, we explored how to visually communicate Spur’s agentic QA platform in a clear and engaging way. The goal was to create a lightweight Lottie animation that explains how AI agents simulate real user behavior to test products before bugs reach customers.

Tools Used:

After Effects

Duration

Design

4 days

Aniamtion

5 days

Complete in

9 days

Animation Creation

Using After Effects and Lottie, we designed a set of smooth, interactive animations that illustrate AI agents navigating a website like real users: adding items to cart, booking flows, triggering edge cases, and identifying issues before release.

Outcome

The Lottie animation was implemented on Spur’s website to support product messaging and improve user understanding of the platform’s core value. It enhances engagement, helps visitors quickly grasp the concept of agentic QA, and visually reinforces Spur’s promise of catching bugs before they impact real users.

Key Takeaway

When explaining complex AI-driven products, Lottie animations work best when they focus on real-world behavior and outcomes, not technical details. By prioritizing clarity, performance, and user-centric storytelling, the animation becomes both a visual asset and a functional communication tool that strengthens product positioning.

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